2023 Volkswagen Amarok pre-orders by the thousands, turbo petrol more popular than expected

2023 Volkswagen Amarok pre-orders by the thousands, turbo petrol more popular than expected

Customer orders for the new Volkswagen Amarok are rising ahead of showroom arrivals early next year – with more buyers opting for turbo petrol power than Volkswagen anticipated.

Preorders for the 2023 Volkswagen Amarok already thousands – before prices are announced or vehicles arrive in showrooms – Volkswagen Australia has unveiled.

And demand for the bold but fuel-efficient 2.3-litre turbocharged petrol model has exceeded Volkswagen Australia’s expectations, suggesting not everyone wants a crew-cab diesel.

Volkswagen executives told the media this week that orders for the first new Amarok in 12 years – due to hit showrooms in early 2023 – are “definitely in the four figures” and the company is “confident” in getting the factory requested one number of cars to get .

Demand for the 2.3-litre turbocharged petrol four-cylinder engine – designed by Ford and offered in the VW sibling Ford Ranger overseas but exclusive to the Volkswagen Amarok in Australia – has exceeded expectations, executives say.

Deposits made at retailers so far are pre-orders only – pricing, availability and customer test drives are pending.

“So…we know it’s definitely four figures in terms of pre-orders, but nothing is set until you have a final price and spec and then ultimately an allocation of cars.”

When asked about the expected delivery and production of the new Amarok, Mr Davies told the media: “We think it’s going to be good.

“We think we’re going to be fine, mainly because the agreement we have is there [production] committed volume [with head office]. So we are quite confident that we will reach the agreed volume during the course of the year.

“As the number one global market for Amarok, I’d like to think that we have some level of pull in terms of securing production,” said Mr. Davies.

As previously reported, a stock ‘blackout’ is expected between the sale of the last of the first generation VW Amaroks – which is imminent – and the arrival of the new model early next year.

The 3.0-litre turbodiesel V6 is expected to remain the most popular engine in the new Volkswagen Amarok range – having grown to 85-90 per cent of the old model’s sales – but demand for the 2.3-litre Turbo petrol exceeded expectations.

The 222kW/452Nm 2.3-litre petrol four-cylinder engine was developed by Ford and is available in the new Ford Ranger overseas – but between the two models in Australia it will be a Volkswagen exclusive.

“When we first looked at it [the petrol engine], we thought it was an interesting engine, but we may have underestimated this car’s compound a bit. There seems to be a lot more interest in this engine than we anticipated,” Davies told media journey.

“You have to remember that we were 85 percent and 90 percent V6 diesel market [for the original Amarok] for some time. So that’s what we obviously thought [new Amarok sales] would continue to be dominated in this V6 diesel category.

“But customers are very interested in petrol engines, but funnily enough, so are journalists. So it’s interesting.”

When asked if the 2.3-litre petrol engine was Volkswagen’s replacement for the 292kW twin-turbo V6 petrol Ford Ranger Raptor – which is off-limits to VW – Mr Davies replied: “Not really.

“I think we’ll just have to wait and see how the car drives and how we progress in the first few months. We still think, especially in this market, that a lot of people tow and a lot of people who tow want diesel and they want [a] V6 diesel.

“The reason they want that is because they need the power to be able to pull, but also the reach. Not sure if gas will give you that kind of range when towing. Certainly in a Raptor, I’m guessing the range wouldn’t be fantastic if you towed this car too.

Volkswagen Australia spokesman Daniel DeGasperi added: “This Amarok gives us the opportunity to potentially speak even more with Volkswagen owners [the first] Amarok generation.

“So what I’m talking about is families on a technological level. Volkswagen are known for… petrol engines in the Australian market.

“There’s potential for a crossover from people who aren’t buying this car to tow or go off-road or whatever. But they could be sole proprietors and they could have families and they want the added sophistication and tranquility of gasoline.”

As reported, the 2023 Volkswagen Amarok will be available in Australian showrooms early next year in a choice of five model classes with four engines: 2.0-litre four-cylinder diesels with single and twin turbos, a 3.0-litre -V6 diesel with single turbo and a single turbo 2.3 liter four cylinder petrol engine.

Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017 when he launched his own website Redline. He worked for Drive in 2018 before joining CarAdvice in 2019 and becoming a regular journalist on the news team in 2020. Cars have played a central role in Alex’s life, from leafing through car magazines at a young age to growing up with performance vehicles in a car loving family.

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