Cartamundi and Warner Bros. Consumer Products launches hybrid physical and NFT trading cards in India

Cartamundi and Warner Bros. Consumer Products launches hybrid physical and NFT trading cards in India

First Cards Featuring DC and Warner Bros. Pictures’ ‘The Batman’

The Hro fan engagement platform combines the digital and physical worlds, providing a unique entry point for DC fans. Crypto enthusiasts and trading card collectors

TURN-OUT, Belgium, July 18, 2022 /PRNewswire/ — Cartamundi Group, the world leader in playing cards, and Warner Bros. consumer products on behalf of DC launch today DC Hybrid Trading Cards by Hro in Indiaafter the extremely successful start in North America and Great Britain. use of the hero® App, a new platform that combines the physical and digital worlds, fans can unlock the DC Multiverse and collect, trade and purchase DC-based hybrid NFT trading cards featuring their favorite DC Super Heroes and Super Villains, including DC characters from Warner Bros. Pictures of the epic action blockbuster The Batman, which premiered earlier this year.

“Cartamundi is excited to partner with Warner Bros. Consumer Products to launch Hro, a new game-changing hybrid physical and digital fan engagement platform and solution,” said Stefaan Merckx, CEO of Cartamundi. “As a company, we strive to provide unparalleled experiences and innovative solutions to our partners and fans worldwide.”

With the DC-based hybrid NFT trading cards, Hro will give fans the opportunity to own a physical trading card with an NFT component, bringing blockchain technology together with digital shelf presence. Using NFTs minted on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid trading cards will be available from Hro on Amazon India in July 2022with additional and limited content coming throughout the year.

“Now, as technology continues to evolve, it’s more important than ever to meet our fans where they are by providing a unique experience with these DC hybrid trading cards,” he said John Louie, Please, Warner Bros. Consumer Goods, APAC. “By combining the physical aspect of trading cards with a digital NFT component, we are able to offer fans a whole new way to engage with their favorite DC characters. We had great success with this launch in North America and UK and look forward to expanding this program for our fans in Indiato continue growing our collectors community worldwide.”

Everyone DC Hybrid Trading Card by Hro features popular DC characters and comes with a unique QR code that links the physical card to its digital “twin” in the Hro app. Once connected, the Hro app provides buyers with access to a 24/7 global marketplace to buy, sell and trade up to a complete collection. The app provides a 360° fan engagement platform and community where users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete in leaderboards and challenges, and unlock rewards and experiences that you can can not buy .

India has highly engaged communities of DC fans, crypto enthusiasts, and trading card collectors, and we are excited to offer Indian consumers a unique opportunity to experience innovative hybrid products that unlock a deeper fan experience alongside the option to collect and trade, and engage with a global community of like-minded fans,” he said Smita SinglaCMO of Cartamundi India (Parkson’s Cartamundi).

Consumers can buy physically DC Hybrid Trading Cards by Hro online at Amazon India (amazon.in). Trading card packs start at ₹375.

DC Hybrid Trading Cards by Hro will be available in six different packs: 7-Card Flowpack, 2-Pack, Premium 2-Pack, Premium 4-Pack, Starter 8-Pack and 24-Pack Cards Display Unit (CDU). Packs range from 7 cards to 168 cards. For more information on Hro, visit hro.gg.

About The Batman
Coming from Warner Bros. Pictures Matt Reeves “The Batman” starring Robert Pattinson in the dual roles of Gotham City’s vigilante detective and his reclusive billionaire Bruce Wayne. Two years stalking the streets as Batman (Robert Pattinson) striking fear into the hearts of criminals has led to this Bruce Wayne deep in the shadows of Gotham City. With only a few trusted allies – Alfred (Andy Serkis), lieutenant James Gordon (Jeffrey Wright) – in the city’s corrupt network of officials and high-profile personalities, the lone wolf has established himself as the sole embodiment of revenge among his fellow citizens. When an assassin targets Gotham’s elite with a series of sadistic schemes, a trail of cryptic clues sends the world’s top detective on an investigation into the underworld, where he uncovers characters such as Selina Kyle (Zoë Kravitz), Oz/aka the Penguin (Colin Farell), Carmine Falcone (John Turturro), and Edward Nashton/alias the Riddler (Paul Dano). As the evidence draws closer to home and the scope of the villain’s plans become clear, Batman must forge new relationships, uncover the culprit, and bring to justice the abuse of power and corruption that has long plagued Gotham City. Reeves (“The Planet of the Apes” franchise) directed from a screenplay by Reeves & Peter Craig, based on characters from DC. Batman was created by Bob Kane With Bill Fingers. Dylan Clark (the Planet of the Apes movies) and Reeves co-produced the film Michael E Uslan, Walter Hamada, Chantal Nong Vo and Simon Emmanuel act as executive producers. Warner Bros. Pictures presents a 6th & Idaho/ Produced by Dylan Clark Productions, a Matt Reeves film, The Batman.

About Cartamundi

Cartamundi is the world’s leading provider of “game” solutions. Our team of over 3,000 employees is united to achieve our common goal of “sharing the magic of gaming together”. Being able to “play” gives us all a chance to connect, relieve stress and learn something new. We encourage gaming through our extensive global portfolio of (playing) card brands, while continuing to invest in manufacturing and innovation to bring new ideas to life. These contributions ensure that we are the trusted partner of leading toy companies around the world.

Our global brand portfolio includes a range of heritage brands dating back to 1848, including global brands such as Bicycle®, Bee®, Copag®, Shuffle® and many locally loved brands. These brands combine craftsmanship with innovation as the basis for their continued relevance and positive contribution to the local communities that love and use these brands. We are a family company headquartered in Belgium and has a global sales network and 13 manufacturing facilities.

About Warner Bros. Consumer Products:

Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP is working with premier licenses worldwide on an award-winning line of toys, fashion, home decor and publications inspired by Warner Bros.’ major franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives and advertising partnerships, WBCP is one of the world’s leading licensing and retail merchandising organizations.

About DC:

DC to Warner Bros. Discovery Company, creates iconic characters, enduring stories and immersive experiences that inspire and entertain audiences of every generation around the world, and is one of the world’s largest publishers of comics and graphic novels. As the creative division, DC is tasked with strategically integrating its stories and characters into film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. Visit dccomics.com and dcuniverseinfinite.com for more information.

Media contact:
Brooke Bewak
Telephone number: 248-925-9667
E-mail: [email protected]

Logo – https://mma.prnewswire.com/media/1763675/Hro_logo__1_Logo.jpg

SOURCE Hero

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