The #1 most downloaded casual match game of all time celebrates a major milestone

LONDON, November 14, 2022 /PRNewswire/ — candy Crush Sagathe hugely popular match 3 mobile game from King that first took the stage in November 2012, is celebrating its 10th anniversary today. The game continues to be enjoyed by millions of people, with players swiping the equivalent distance of three and a half times around the globe on their phones every day.1 Since it came out a decade ago, candy Crush Saga had over three billion downloads,2 to become the most downloaded casual match game of all time.3

candy Crush Saga pioneered how the world plays games on their phones, and 10 years later it feels like we’re just getting started,” said Tjodolf Sommestad, President of King. “I am very proud of the team and the work they have done to achieve this success. We’ve put a lot of care and craftsmanship into creating a game that is enjoyed by so many people around the world. We are committed to our mission to keep making the world playful for many years to come.”

On the occasion of the 10th anniversary candy Crush Saga Players can look forward to a number of exciting in-game features and updates, including 12 new audio tracks that will be available to players in-game. Recorded with a live orchestra at Abbey Road Studios in Londonthe new music evokes an atmosphere that immerses players in the world Candy Crush World.

“Over the past decade, Candy Crush Saga has grown into a cultural phenomenon that brings joy to millions every day,” he said Bobby Kotic, Chief Executive Officer of Activision Blizzard. “None of this would be possible without our extraordinary team and dedicated players who have made this game the legendary game it is today. I can’t wait to see what the next decade of Candy Crush has in store for the world.”

candy Crush Saga has been downloaded more than three billion times since its launch in 2012, making it the most downloaded casual game of all time. The game has become a global phenomenon, attracting hundreds of millions of players from all over the world. With more than five trillion levels completed since its release, it has been played on all seven continents, inclusive Antarctic.4 With more than 200 million monthly active users, that’s broader Candy Crush Franchise was the top-grossing game franchise in US app stores in Q3 2022, a position it has held for 21 consecutive quarters.5

candy Crush Saga is free to download and play on iOS and Android. To learn more about the mobile game visit: Fans can join the celebrations with #10YearsOfFun on Facebook, Instagram, TikTok and Twitter.

About king
King is the game developer behind the world famous Candy Crush franchise as well as hit mobile games like Farm Heroes Saga, Candy Crush Soda, Bubble Witch Saga and Pet Rescue Saga. Candy Crush is the top-grossing franchise in US app stores, a position it has held for the past five years, and King’s games are played by 240 million monthly active users as of Q3 2022. King, which is part of Activision Blizzard (NASDAQ: ATVI), has employed nearly 2,000 people at game studios in the United States since its acquisition in 2016 StockholmMalmo, London, Barcelona and Berlin and offices in san francisco, new York, los Angeles and Malta.

© 2022 Ltd. King, the King crown logo, Candy Crush, Candy Crush Saga and related marks are trademarks of Ltd and/or its affiliates.

Cautionary Note Regarding Forward-Looking Statements: Information in this press release that addresses King’s expectations, plans, intentions or strategies regarding Candy Crush Saga are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause King’s actual future results to differ materially from the forward-looking statements contained in this press release include unanticipated product delays and other factors discussed in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10- K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this press release are based on information available to King and Activision Blizzard as of the date of this press release, and neither King nor Activision Blizzard undertakes any obligation to update such forward-looking statements. Forward-looking statements, which were believed to be true at the time they are made, may ultimately prove to be incorrect. These statements are not guarantees of future performance by King or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond King’s control, which could cause actual results to differ materially from current expectations.

1 Activision Blizzard internal data
2 Activision Blizzard internal data
3 – Most downloaded casual match games of all time (Accessed 09/11/2022 02:16:07 PST)
4 Activision Blizzard internal data
5 Activision Blizzard Q3 Earnings, November 7, 2022

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