G-SHOCK uses longtime partner to create its Signature 40th Logo design and limited edition timepiece
DOVER, NJ, October 19, 2022 /PRNewswire/ — Today Casio Americainc starts the 40thth G-SHOCK celebrates its anniversary with a new limited edition model, the GMWB5000EH-1, and a commemorative logo in collaboration with renowned artist and designer ERIC HAZE. The G-SHOCK x ERIC HAZE partnership will be familiar to longtime fans of the brand as the two have worked together for more than 20 years creating celebratory timepieces and milestone anniversary logos including the 25thth30th35thand now 40th Anniversary logos and identity for G-SHOCK.
For the 40thth Anniversary collaboration, the GMWB5000EH-1 comes to life as an all-metal watch that has its roots in the legendary DW5000C, the very first G-SHOCK model. This nod to the past modernizes the classic silhouette with stainless steel construction, urban design sensibility and functionality from G-SHOCK in 2023, celebrating the rich and expansive history of the brand.
The unique metal band is embellished with Eric Haze’s signature symbol pattern consisting of his stars, arrows and crowns and is manufactured using IP plating and laser etching processes. The stainless steel band has a gloss black IP finish which is laser engraved with a dot pattern. The combination of large, medium and small dots creates shading and a distinctive graphic design across the entire band.
Wearers will notice G-SHOCK’s attention to detail with the 40th Anniversary logo on the screw-down caseback, which features a DLC (Diamond-Like Carbon) coating, as well as the infamous HAZE logo that illuminates the back of the dial. To further commemorate this momentous occasion, special packaging has been designed by ERIC HAZE, making the GMWB5000EH-1 a must have for watch enthusiasts and collectors.
“As we enter our 25th year working together, I am super happy with the results of our recent collaboration with G-Shock.
We pride ourselves on evolving our designs along with the technical aspects of each watch, and this release represents the use of materials and application of our brand identity at a higher level than ever before. Along with all-new packaging, this is our first Haze model to be made entirely of metal with laser-etched graphics.
We always appreciate Casio’s willingness to push the envelope in any collaboration, and I believe that shows in this collaboration,” said Haze.
The watch features G-SHOCK technology including:
- shock resistance
- 200 meters water resistance
- smartphone link
- Robust solar energy
- Radio Controlled (Multi-Band 6)
- Fully automatic LED light (Super Illuminator)
- 5 alarms + hourly time signal
- 1/100 stopwatch (24 hours)
- Countdown timer (60 minutes)
- World time (39 cities + UTC) up to 300 cities with the app
- Replacement of the date/month display
- Multilingual weekday display (En, Es, Fr, Ge, It and Ru)
- 12/24 hour time formats
- Low battery warning
- energy saving function
The GMWB5000EH-1 costs at retail $720 and is available for purchase from October 26thth at select retailers, gshock.casio.com/us and the G-SHOCK Soho Store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.
About G SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with ruggedness, born out of developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handcrafted samples were created and tested to the point of destruction before the first, now iconic, G-SHOCK hit the streets in 1983 Japan and began to establish itself as “the toughest watch ever”. Each clock includes the 7 elements; Electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from being subjected to direct impact; These include urethane-protected internal components and suspended timing modules within the watch structure. Since its launch, G-SHOCK has continued to evolve and continue to support Mr. Ibe’s mantra “never, never give up”. www.gshock.casio.com/us/
Around Casio Americainc
Casio Americainc, Dover, NJis the US subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of solutions for consumer electronics and business equipment. founded in 1957, Casio America, Inc. markets calculators, keyboards, portable presentation devices, disc title and label printers, clocks, cash registers and other consumer electronics products. Casio has strived to realize its corporate creed of “Creativity and Contribution” by introducing innovative and imaginative products. For more information visit www.casio.com/us/
Legendary New York artist and designer Eric Haze began his career in the early 80’s exhibiting work with friends such as Keith Haring and Jean Michael Basquiat. After founding a design studio in the late ’80s and launching his own clothing label in the ’90s, best known for his iconic signature styles, Haze remains one of the most sought-after creatives in the world of contemporary design, street and artist brand collaborations.
Casio releases G-SHOCK GMWB5000EH-1
SOURCE Casio Americainc
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