Tinder's Year in Swipe: 7 of the Biggest Dating Trends of 2022

Tinder’s Year in Swipe: 7 of the Biggest Dating Trends of 2022

Dating trends seem to have come and gone like an ebb this year. It feels like almost every week there’s a new buzzword that defines the dating landscape — be it cuffs, explore dating, blizzard or backburner relationships.

But there have been some (almost) constants that singletons on dating apps rely on, as Tinder reveals its Year in Swipe report for 2022. So what are they?

Here are seven of the biggest dating trends for 2022, according to Tinder…

1. Young people are all for the “situation”

Singles still wanted to get out and play on the field this year, but with more clearly defined boundaries. So then came the rise of “Situationship”.

More than something totally casual or just rooted in sex but not quite a full, formal relationship, this is more of a “works for now” vibe. According to their Year in Swipe report, Tinder saw a 49 percent increase in those who said they searched their profiles for a situation.

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2. We indulge in nostalgia

It turns out that today’s young singles take some inspiration from the ’90s and ’00s.

As the report said, “The fastest growing interests on Tinder have been blasts from the past like Kid, Anime, and Sneakers from the ’90s. Everyone’s favorite ‘new old’ song, Kate Bush’s running up That Hill made a comeback and was in the top 10 Spotify anthems tracked on Tinder profiles.”

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3. Sober dating is all the rage

Contrary to what pop culture – like The Diary of Bridget Jones and first date – told us about dating, there was a real move away from drunk dating and some Dutch courage.

According to the report, “Alcohol-free dating has become a way for singles to be more authentic on dates and to challenge traditional dating norms.

As Laura Wilkinson-Rea, Senior Director of Communications Northern Europe at Tinder explains: “Last year the pandemic forced singletons to get creative with their dates in a safe way. This continued into 2022 as we saw fewer people opting for the traditional dinner date. This went hand-in-hand with more singletons choosing soft drinks, and 72% of Tinder members said they only drink occasionally.”

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4. Social issues are big decision makers

Forget the typical criteria of sharing hobbies and tastes in music — how people feel about the big stuff has become much more of a dating deal-breaker. Tinder research found that 75% of singles are looking for a partner who respects or invests in social issues.

The report highlights that “so many Tinder members added the Ukrainian flag to their profiles this year in support of Ukraine that at one point it ranked in the top 10 most trending emojis on the app. Also, interests in activism and voter rights increased by 84% and 37% respectively on Tinder profiles this year.”

Similarly, this year’s political chaos sparked a series of hilarious bios. “Tinder members have been known to include breaking comments in their bios,” notes Wilkinson-Rea.

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5. We are obsessed with zodiac signs

Whether you believe in horoscopes or not, zodiac signs are still hot in the dating world. “Tinder’s Year in Swipe report showed that zodiac sign is the most popular description on Tinder profiles, and members are more likely to match someone who shares their zodiac sign,” says Wilkinson-Rea. “This follows a trend that singletons have an increasing appetite to understand potential matches more fully, both through astrology and by deciphering body language cues in profiles and IRL data.”

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6. Casual and activity-based dates are the way to go

Goodbye dinner and a movie – we’re much more casual about our dating and looking for fun activities to do together during formal sit-downs. For example, people actively mention things like “miniature golf,” “comedy show,” and “pottery painting.”

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7. We rate people for being funny

According to Tinder research, “a sense of humor was what members searched for most when reading a potential match’s profile.”

More humour, however, wasn’t the be-all and end-all. The report also found: “73% of young singles of all genders surveyed said they were looking for someone who was clear about what they wanted and had good hygiene .”


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